Wisconsin Icons

These are the staples. The legends. The designs that scream "I was raised on cheese curds, brat smoke, and Lambeau Field frostbite."


The Wisconsin Icons Collection celebrates everything that makes the Badger State great — from vintage Packers glory and Badger football pride to supper club culture and questionable winter choices.
If it’s a core memory for a true Sconnie, you’ll find it here.

Classic Midwest. Zero shame.